As Coles slashes its product range, will well-known brands disappear from supermarket shelves?
- Written by Flavio Macau, Associate Dean - School of Business and Law, Edith Cowan University
Hitra/ShutterstockColes is reducing its product range by at least 10%, a move that has sparked public backlash and renewed discussions about the role of supermarkets in the cost-of-living crisis.
In cutting the range of items on offer Coles is moving closer to Aldi and Costco’s strategy to grow exclusive brands and limit product range.
The...
