The Bulletin


Business News

oOh! launches multi-channel Junkee Network to deliver youth audience

  • Written by oOh!media


Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network.

Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country.

The innovative new model harnesses the credibility of Junkee Media’s Junkee, Punkee and AWOL titles, which reach 6.4 million Australians, and the unmatched scale of oOh!’s digital screens in over 100 university and TAFE campuses that reach 1.2 million students, plus more than 220 social venues.

The new Junkee Network is backed by oOh!’s Smart Reach offering, which uses advanced data gathering and analysis to ensure brands hit their intended target audience and optimise their campaigns with the most robust information available in the market, minimising duplication and maximising ROI.

Neil Ackland, oOh!’s Chief Content, Marketing & Creative Officer, said the shift was a major step forward in the evolution of the Out of Home industry.

“We know that young Australians have a lot of trust in Junkee Media’s brands, so when you combine that with the ability to reach millennials and Gen Z at scale in the key locations they hang out in, Junkee Network will solve a lot of pain points for marketers.

“The future of the Out of Home industry is to continue to evolve to be audience-first, using the smart data capabilities we now have about who those audiences are and what they do.

“We really believe the Junkee Network will be a game changer for brands to reach young Australians no matter where they are, online or in the real world, in a simple, cost-effective and targeted way.”

For more information visit: http://promo.junkeemedia.com/junkee-network

The Business Bulletin

50 years ago Milton Friedman told us greed was good. He was half right

Hoover InstitutionThe point is, ladies and gentleman, that greed – for lack of a better word – is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures t...

Richard Holden, Professor of Economics, UNSW - avatar Richard Holden, Professor of Economics, UNSW

they are not necessarily particularly vocal 

James Ross/AAPBusinesses are protesting vociferously about Victoria’s extended lockdown. It’s “gut-wrenching,” “devastating,” a “trainwreck,” ...

Peter Robertson, Professor, University of Western Australia - avatar Peter Robertson, Professor, University of Western Australia

Super funds are feeling the financial heat from climate change

The wild fires that have ravaged the US west coast, turning skies orange, are a lurid reminder that climate change looms ever larger as an economic threat.This week has seen a flurry of anno...

Amandine Denis, Head of Research, ClimateWorks Australia, Monash University - avatar Amandine Denis, Head of Research, ClimateWorks Australia, Monash University

here are three ways to fix it

SevenMaps/ShutterstockFor two decades now, meaningful tax reform has proved elusive. At the federal level, there hasn’t been any comprehensive reform since the Howard government’...

Saul Eslake, Vice-Chancellor’s Fellow, University of Tasmania - avatar Saul Eslake, Vice-Chancellor’s Fellow, University of Tasmania

In war-torn Syria, the coronavirus pandemic has brought its people to the brink of starvation

Syrian President Bashar al-Assad may have successfully warded off a nine-year rebellion[1] against his government, but he...

Government extends COVID health initiatives at $2 billion cost

The government is extending the COVID health measures for a further six months, until the end of March, in its latest ack...

Morrison signs up to the gas gospel, but the choir is not in tune

If Labor were threatening to build a power station, the Liberals would likely be screaming “socialists”.As for a ...

Writers Wanted



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion