The paradox of choice. Why made-to-order might not solve the fashion industry's problems
- Written by Jessica Pallant, Lecturer in Marketing, Swinburne University of Technology
It's tempting to design your own shoes, but it takes time.ShutterstockHow could you go from winning awards for “Store Design of The Year” and “Best Shoe Ever” to selling nothing?
In 2009 the Australian startup Shoes of Prey set out to make exactly the shoes its customers wanted. Customers could pick the designs, sizes and...
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