a seemingly innocent and fun way to justify expenses that can have serious financial consequences
- Written by Janneke Blijlevens, Senior Lecturer in Marketing, RMIT University
These shoes are perfect, made for me! I have to get them! But really, I should be paying off my car loan instead. I can’t justify this purchase. Or can I …?
We all know this feeling, this tension between what you really want to do and what you really should, or shouldn’t, do. What you are experiencing is cognitive dissonance.
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