In a crisis, Optus appears to be ignoring Communications 101
- Written by Alison Stieven-Taylor, Lecturer in Strategic Communications, Monash University
Millions of Optus customers are in the wilderness of a nationwide network outage that began at 4am.
The initial response from Optus delivered by an unnamed company spokesperson on Facebook and X at 6.47am AEDT told Australians little they didn’t already know, that the network was down, and that the company didn’t yet know what had...
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