CBK White Paper Series: Retail Marketing in the Digital Era
- Written by The Bulletin
Professor Hao Shen, Department of Marketing, CUHK Business School
HONG KONG SAR - Media OutReach - 13 June 2023 - COVID-19 has done much to change the purchase habits of consumers around the world, especially by significantly accelerating the adoption of online commerce.Read more: CBK White Paper Series: Retail Marketing in the Digital Era