The Bulletin


ASIC chair James Shipton steps aside after adverse finding by Auditor-General

James Shipton, chairman of the Australian Securities and Investments Commission, has stood aside after an adverse Audit Office report about $118,557 paid by ASIC on his behalf when he relocated from the US. The Audit Office also found payments o...

How Queensland fell in love with Australian Rules football again

The COVID-19 pandemic has caused significant disruptions to all major sports in Australia, but perhaps the most fascinating — and unlikely — change is the playing of the AFL grand final in Brisbane. When most Australians think of sports pref...

Queensland's LNP wants a curfew for kids, but evidence suggests this won't reduce crime

Marty Silk/AAPOne can always sense an election is looming when law and order becomes headline news. As Queenslanders head towards election day on October 31, the state’s opposition leader Deb Frecklington has announced that...

We can no longer ignore the threats facing the Pacific — we need to support more migration to Australia

Mick Tsikas/AAPThe effects of a warming planet are no longer far away in time or distance. We are witnessing transformed landscapes, mass extinctions and people on the move, whether by force or choice. Across the globe, the advers...

Over 1 million mail-in ballots could be rejected in the US election — and the rules are changing by the day

In the US election next month, record-breaking numbers of voters will cast their ballots by mail for the first time. Millions of these ballots will be processed by local election administrations inexperienced with large number...

Life after lockdown will need a novel approach

As second-wave outbreaks of COVID-19 around the world demonstrate, it’s a tricky transition from hard lockdowns to more relaxed, but still effective, measures. The responses of different nations (Sweden and Taiwan, for exam...

New modelling finds investing in childcare and aged care almost pays for itself

Gaukhar Yerk/ShutterstockIn the absence of an official analysis of the impact of the budget by gender the National Foundation for Australian Women has this morning published its own gender analysis of the budget, across multiple d...

The budget sets us up for an unreasonably slow recovery. Here's how

Lukas Coch/AAP Josh Frydenberg has told us his 2020 Budget is “all about jobs”. What he hasn’t said is that it is actually aiming for a slower recovery from the recession, as far as unemployment goes, than from most recess...

  • Written by News Feature Team


There is no lack of business nowadays and to make yours stand out of the crowd, a good marketing strategy should be adopted. Today’s successful marketer should be able to malleate current trends, use digital assets, manage online conversations and measure progress. A top-notch marketing plan is a must to coordinate those tasks. A few marketing options to make your business boom are:

Mobile Experience

Long are gone the days when users had only computers to access various sites. Nowadays, the increase in the use of mobile devices, can be felt. People are always on the go and their main way of connecting is through mobile phones. Marketing managers have to cater for the needs of all types of users, and offer them the best experience possible. Thus, mobile optimisation is a great way to flourish your business. Also, business owners should be able to attract potential clients by making their site responsive, and making clients feel that the devices they use, do not affect their fun. For instance, at UK’s top online bingo site - Lucky Pants Bingo, players can enjoy games on their mobile phones. Through either a mobile phone, a tablet or a computer, the player’s experience is not affected and they can have all the entertainment they want. Even if your mobile screen is small, the display of Lucky Pants Bingo will perfectly fit and adapt to your screen. When it comes to the bingo rooms, you can still talk to the chat moderators, enjoy the chat games and play your bingo games without any issues.

Use of Videos

It is a fact; people love to watch videos! For this reason, a good way to market your company is using videos. YouTube, Facebook and Instagram are the social media sites which have the most number of users, and using these platforms can be very useful. According to a study, engagement rates are higher when it comes to videos as users like to be entertained. Video ads make users want to watch is as a commercial, hence they will be more likely to be introduced to your business. Videos let users watch and listen to your company’s objectives without having to sit down and read an article. But, the video has to be entertainment, fun and visually catchy to arouse the interest of watchers. With Facebook’s live streaming of videos, you can even show people’s the events organised by your company, so that they feel valued.

Interactive Emails

Interactive emails are the new trends which lets people interact with their emails in their inboxes, without having to open another tab. This is a pillar in digital marketing, thanks to integrated HTML and CSS. Through these emails, customer can add items directly to their carts, choose various colours and styles or even try some games. This new add-on to emails might convince customers to use your brand. Interactive emails have proven to increase the click-through-rate hugely. Interactive emails will make your potential customers feel like your company is better than others and more advanced.

 

The Bulletin News

Why the government can't simply cancel its pandemic debt by printing more money

www.shutterstock.com With the government borrowing heavily to fund its pandemic response and recovery, it has been suggested it could simply cancel its debt by printing more money. That sounds l...

At the heart of the broken model for funding aged care is broken trust. Here's how to fix it

This article is part of our series on the future of aged care. The Royal Commission into Aged Care Quality and Safety will hold its final hearing[1] on Friday, where Counsel Assisting will s...

Mathias Cormann wants to lead the OECD. The choice it makes will be pivotal

VOLGAVOLGA/ShutterstockMy old OECD boss Secretary General (SG) Angel Gurria’s third term is coming to an end and the race is on to replace him.Australia’s departing finance minister M...

Another building-site death adds to demands for industrial manslaughter laws

ShutterstockThe death of 23-year-old apprentice Jonnie Hartshorn on a Perth university building site is the 23rd workplace fatality among construction workers in Australia in 2020.Hartshorn was k...

How to Deal With the Anxiety of Running a Business

Being a business owner is not easy. Every day, business owners come face to face with the many challenges of running a business. They have to make dozens of important decisions each day and...

The budget promises jobs, but does little for workers in the gig economy

ShutterstockTreasurer Josh Frydenberg promised a federal budget focused on “jobs, jobs, jobs”. In one sense he didn’t disappoint. His budget speech mentioned jobs 37 times &ndas...

Life after lockdown will need a novel approach

As second-wave outbreaks of COVID-19 around the world demonstrate, it’s a tricky transition from hard lockdowns to more relaxed, but still effective, measures. The responses of different n...

New modelling finds investing in childcare and aged care almost pays for itself

Gaukhar Yerk/ShutterstockIn the absence of an official analysis of the impact of the budget by gender the National Foundation for Australian Women has this morning published its own gender analys...

The budget sets us up for an unreasonably slow recovery. Here's how

Lukas Coch/AAP Josh Frydenberg has told us his 2020 Budget is “all about jobs”. What he hasn’t said is that it is actually aiming for a slower recovery from the recession, as far as unemp...

Boardroom bloodletting signals a classic private-equity hijacking

US private equity firm Bain Capital won’t formally assume control of Virgin Australia until November. But its coup this week[1] against chief executive Paul Scurrah, dumping him for Jayne H...

COVID won't kill populism, even though populist leaders have crisis badly

Alex Brandon/APThree of the world’s most populist leaders of modern times – Donald Trump, Boris Johnson and Jair Bolsonaro in Brazil, have handled the COVID crisis badly. All three ha...

Yes, we need to make things in Australia, but not like in the past

Shutterstock Much of the focus of Opposition Leader Anthony Albanese’s budget reply speech was around Labor’s proposal to expand childcare subsidies – a policy with some flaws but which mo...

ASIC chair James Shipton steps aside after adverse finding by Auditor-General

James Shipton, chairman of the Australian Securities and Investments Commission, has stood aside after an adverse Audit O...

How Queensland fell in love with Australian Rules football again

The COVID-19 pandemic has caused significant disruptions to all major sports in Australia, but perhaps the most fascinati...

Is this the future of inequality?

Imagine visiting the Europe of 2048. The cities are strangely silent. Desperate communities in Paris, London and Berlin s...

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