Who's spending and who’s winning on social media ahead of New Zealand's election
- Written by Sommer Kapitan, Senior Lecturer in Marketing, Auckland University of Technology
If social media engagement rates determined which parties form the next government, New Zealand’s parliament would soon look a lot different.
With its daily social media interactions commanding an average 7.7% engagement rate, Advance NZ (incorporating the NZ Public Party) would be streets ahead of Labour and National.
Opposing the C...
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