From ‘pretty communist’ to ‘Jabcinda’ – what’s behind the vitriol directed at Jacinda Ardern?
- Written by Suze Wilson, Senior Lecturer, Executive Development/School of Management, Massey University

With recent polling showing National edging ahead of Labour for the first time in two years, Jacinda Ardern’s previously strong support has eroded rapidly since winning a remarkable outright majority at the 2020 general election.
But the dip in electoral fortunes is only part of the story. It’s probably not an overstatement...