The Paris Olympics horse-whipping scandal shows the dangers of ‘Disneyfication’ in horse sports
- Written by Susan Hopkins, Lecturer in Communication, University of Southern Queensland
Over the course of the 2024 Paris Olympics, Charlotte Dujardin went from being Great Britain’s most successful Olympics dressage rider to one of the most digitally shamed athletes in the history of the internet.
A video emerged which not only damaged Dujardin’s career but reignited debate around horse welfare in elite horse sports.
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