In the age of the influencer, does the political backing of News Corp matter anymore?
- Written by Edward Hurcombe, Senior Lecturer in Media and Communication, RMIT University
This year’s federal election demonstrated that Australia’s media landscape has changed. Big players are no longer “kingmakers” in politics.
Influencers on TikTok and Instagram have seemingly become journalists. Politicians are going on podcasts, and campaign advertising has become memes.
Australia’s news media has...
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