What did the parties say on TikTok in the election, and how? Here’s the campaign broken down in 5 charts
- Written by Hannah Oates, PhD Candidate, School of Social Sciences, Monash University
TikTok emerged as a key battleground in an election where young voters comprised a dominant share of the electorate. All the prominent political parties used the platform – especially after tactics by Labor contributed to its electoral success in 2022.
With 60% of Gen Z now getting their news primarily from social media, this shift reflects a...
