The commercial broadcasters’ crisis isn’t new, but can no longer be ignored. What’s next for TV?
- Written by Amanda Lotz, Professor of Media Studies, Queensland University of Technology
Stock-Asso/ShutterstockThis is the third piece in a series on the Future of Australian media. You can read the first piece in the series here and the second piece here.
For decades, commercial broadcasting made its owners rich. Advertisers flocked to the networks – there just weren’t any other ways to reach so many viewers.
At the same...
