the 4 ways micro-influencers build and keep their loyal audiences
- Written by Shahper Richter, Senior Lecturer in Digital Marketing, University of Auckland, Waipapa Taumata Rau
The rise of social media was quickly followed by the advent of the “influencer” – an online content creator who builds credibility within a specific niche, giving them the power to shape opinions and purchasing decisions.
This skill lies at the heart of the influencer-marketing industry, a juggernaut projected to be worth around US...
Read more: the 4 ways micro-influencers build and keep their loyal audiences
