Gillette's corporate calculation shows just how far the #metoo movement has come
- Written by Carl Rhodes, Professor of Organization Studies, University of Technology Sydney
Gillette’s 'the best a man can get' campaign exemplifies of a new type of corporate political activism.GilletteFor decades Gillette has been selling razors using the slogan “the best a man can get”. This week the Procter & Gamble-owned brand has adopted “the best a man can be” as part of a marketing campaign meant...
Read more: Gillette's corporate calculation shows just how far the #metoo movement has come
