why Wesfarmers is ditching Coles
- Written by Gary Mortimer, Associate Professor in Marketing and International Business, Queensland University of Technology
Whoever buys Coles will have a huge store network. ShutterstockColes will soon be an independent company again, with more than 800 supermarkets, nearly 900 liquor stores, 700 service stations, and 88 hotels.
Spinning off Coles is a great example of how good Wesfarmers is at entering and exiting markets. Buying the ailing Coles in 2007 was a smart...
