AI is using your data to set personalised prices online. It could seriously backfire
- Written by Nitika Garg, Professor of Marketing, UNSW Sydney
Oscar Wong/Getty ImagesYou check prices online for a flight to Melbourne today. It’s $300. You leave your browser open. Two hours later, it’s $320. Half a day later, $280. Welcome to the world of algorithmic pricing, where technology tries to figure out what price you’re willing to pay.
Artificial intelligence (AI) is quietly...
Read more: AI is using your data to set personalised prices online. It could seriously backfire
