400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours
- Written by PR Newswire
Newresearchrevealsthepowerofesportsasachannelforreachingthisvitalyouth marketas74%saypurchasingisinfluencedbyadvertisingandbrandparticipationin gamingspaces.
Keydataalsoincludes:
- 71%regularlywatchgamingcontent, with 66% tuning into gaming livestreams and 33% listening to or watching gaming podcasts.
- Gamingfandomextendsbeyondscreens, with 21%...
