NielsenIQ: Consumers in Hong Kong prefer health and wellness products amid pressure on wallet spends
- Written by The Bulletin
HONG KONG SAR - Media OutReach - 29 August 2023 - Fast-moving consumer goods (FMCG) have shown signs of a rebound in Asia Pacific (APAC) markets like Hong Kong (+1.8% in 2022 vs negative 10% the previous year) and Singapore (+0.8% in 2022 vs negative 2.1% in the previous year), while in Southeast Asia strong growth found in SEA including Indonesia (up by 4% in 2022 from 2021), The Philippines & Vietnam (up by 5.5%, 28.6% across the same period, respectively).
