Ascott's Citadines Brand Surpasses 200 Properties Globally, Powered by Strong Momentum Since Brand Refresh
- Written by The Bulletin
- Citadines strengthens leadership in the resilient upper-midscale segment through rapid conversions and geographical diversification
- Franchise model gains momentum as a driver of scalable, efficient growth
- Global brand campaign amplifies refreshed Citadines lifestyle with activ∞ and "For the Love of Coffee" experiences across operational properties
SINGAPORE - Media OutReach Newswire - 24 September 2025 - The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), has hit a major milestone with its Citadines portfolio surpassing 200 properties globally, driven by asset-light growth through management and franchise agreements.
