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Singaporeans don’t cancel brands – they silently leave them, Ogilvy’s inaugural 2026 APAC Believability Index reveals

  • Written by The Bulletin
  • 92% of Singapore consumers silently disengage when brand believability is lost
  • Only 5.9%% would post about a negative brand experience on social media
  • Singapore emerges as a high-trust but low-tolerance market where institutional credibility and operational proof matter most
SINGAPORE - Media OutReach Newswire - 8 July 2026 - Ogilvy released its first 2026 APAC Believability Index: The Power of Proof, a comprehensive study examining how consumers across Asia-Pacific (APAC) determine what and who they believe in an increasingly complex information environment shaped by AI-generated content, misinformation, fragmented media and declining confidence in corporate claims.

Read more: Singaporeans don’t cancel brands – they silently leave them, Ogilvy’s inaugural 2026 APAC...

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