The rise of conflicted consumerism: Cost-of-living prompts consumers to weight up price versus principles in buying decisions
- Written by The Bulletin
- 69% of global shoppers place price as top consideration in their buying journeys
- Yet, despite cost-of-livings pressures, 73% remain 'sustainably-minded' shoppers
- Next day delivery or fast format fulfilment tops 'sustainable' shoppers' eco vices
- 45% would pay more for fast fulfilment, but 26% would pay more for carbon-neutral deliveries
SYDNEY, AUSTRALIA - Media OutReach - 15 May 2023 - A price versus principles paradox is creating a new cohort of 'Conflicted Shoppers', who are simultaneously demanding value for money as well as products and services from retailers that tap into their sustainable values, the latest research from Asendia, the leader in international e-commerce and mail delivery solutions, reveals.
