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Appier launches AIRIS, the next-gen AI-powered CDP leveraging first-party data to activate MarTech applications

  • Written by The Bulletin

Seamless data unification enables 360° user profile generation in one-click, while data visualization reflects user feedback in real-time

TAIPEI, TAIWAN - Media OutReach - 19 December 2022 - Shortening the time spent from data to insight and insight to action, and visualizing results from marketing campaigns remain as critical issues for most enterprises considering Customer Data Platforms (CDP).

Read more: Appier launches AIRIS, the next-gen AI-powered CDP leveraging first-party data to activate MarTech...

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