are tennis’ modern stars cutting through like they used to?
- Written by Robert Joseph Gill, Associate Professor in Media and Communication, Swinburne University of Technology, Swinburne University of Technology
Tennis’ four Grand Slams (the Australian, French and United States Opens, as well as England’s Wimbledon tournament) attract millions of spectators and billions of viewers each year.
Melbourne’s Australian Open kicked off on Sunday and more than 1.2 million people are expected through the gates this year, with a global media...
Read more: are tennis’ modern stars cutting through like they used to?
