Just the facts, or more detail? To battle vaccine hesitancy, the messaging has to be just right
- Written by Katie Attwell, Senior Lecturer, University of Western Australia
Toby Zerna/APAs Australia’s COVID-19 vaccine roll-out commences, all eyes are on the government’s communication strategy — particularly with some studies finding vaccine hesitancy is on the rise in the country.
Our new study arrives at an opportune time. We analysed the public communication strategies that two countries —...
