pain at the petrol pump will do little to get us out of our cars
- Written by Robert Hamlin, Senior Lecturer in Marketing , University of Otago

As global petrol prices skyrocket and governments step in to reduce the cost, is there a point when car owners will say enough is enough and opt for a different kind of transport? If history is anything to go by, probably not.
Over the past few weeks, New Zealand drivers received a nasty shock as the price of fuel rose to over NZ$3 a...
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