how the culture of women’s sport has driven record Matildas viewership
- Written by Kasey Symons, Postdoctoral research fellow, Swinburne University of Technology
Wednesday night saw the end of the Matildas’ nation-gripping FIFA Women’s World Cup pursuit, losing 3-1 to England in the semi-final in Sydney.
While it was an emotional finish to Australia’s exciting run, the match only further highlighted the record-breaking audiences experiencing the fan culture of women’s football.
This...
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