Period shame stops countless girls from continuing sport. The Women’s World Cup can help break this stigma
- Written by Michelle O'Shea, Senior Lecturer, School of Business, Western Sydney University
In the lead up to the first FIFA Women’s World Cup hosted in the Southern Hemisphere, host nations Australia and Aotearoa New Zealand are forging other firsts, including efforts to break the shame, stigma and taboo that continue to shroud periods.
In April, both teams unveiled new kits that included period leak protections, together with...
