The 'yes' Voice campaign is far outspending 'no' in online advertising, but is the message getting through?
- Written by Andrea Carson, Professor of Political Communication, Department of Politics, Media and Philosophy, La Trobe University
With early voting set to open next week for the Indigenous Voice to Parliament referendum, this is a critical time for campaigners to win over voters.
If the 2022 federal election is anything to go by, Australians have developed a taste for early voting, with fewer than half of all voters actually going to a polling station on election day.
If the...
