Can the Olympics attract Gen Z eyeballs while preserving its traditions?
- Written by Joshua McLeod, Lecturer in Sport Management, Deakin University
The Olympics has been the world’s premier sporting event for more than a century.
Throughout this time, the Olympic Movement has faced many challenges, but what is often overlooked is how it has continually needed to evolve since the first modern games in 1896.
Today, arguably the most significant challenge for the Olympics is maintaining its...
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