Social media is the new election battleground. Is embracing influencers smart, risky or both?
- Written by Susan Grantham, Lecturer in Communication, Griffith University
From Abbie Chatfield and Hannah Ferguson to Ozzy Man, influencers have never been more central to an Australian election campaign.
Much has been made of the increasingly common site of politicians on TikTok or Instagram reels. Some political groups don’t like it, as don’t some in traditional media.
But in the first election in which...
