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the organisations that spent the most on social media during the election

  • Written by Mark Riboldi, Lecturer in Social Impact and Social Change, UTS Business School, University of Technology Sydney
the organisations that spent the most on social media during the electionThe Conversation , CC BY

Social media advertising is an increasingly important frontier in election campaigns.

Political parties, candidates and third-party groups – such as trade unions, industry bodies and interest groups – all spend big to push their message high into the algorithms of potential voters.


Read more: What did...

Read more: the organisations that spent the most on social media during the election

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