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Should brands take a stance on social and political issues?

  • Written by Geetanjali Saluja, Senior Lecturer in Marketing, University of Technology Sydney

In the immediate aftermath of last month’s shocking assassination attempt on US presidential candidate Donald Trump, search engine giant Google found itself in hot water. The reason? A technical issue with its auto-complete function.

Search terms relating to the assassination attempt appeared to be omitted from automated suggestions in...

Read more: Should brands take a stance on social and political issues?

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