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Beware of bad customers – and 3 other ways small and medium businesses can thrive in 2025

  • Written by Antje Fiedler, Senior Lecturer, Management and International Business, University of Auckland, Waipapa Taumata Rau

There is no denying times have been tough for small and medium-sized businesses, and 2025 is not looking that much better.

Gross domestic product per capita is continuing to decline in both Australia and New Zealand. Company liquidations are on the rise, hitting a ten-year high in New Zealand and nearing an 11-year high in Australia.

And while cons...

Read more: Beware of bad customers – and 3 other ways small and medium businesses can thrive in 2025

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