businesses that use digital tools without a strategic plan will struggle in a tough economy
- Written by Rod McNaughton, Professor of Entrepreneurship, University of Auckland, Waipapa Taumata Rau
Mr.paripat niyantang/ShutterstockSmall businesses across Australia and New Zealand are facing one of their toughest periods in decades.
A flat economy and shifting consumer behaviour have put pressure on already thin operating margins. A 2024 survey by business finance company ScotPac found 29% of Australian small businesses say they could face...
