Are ‘ghost stores’ haunting your social media feed? How to spot and avoid them
- Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
CC BYThe offer pops up in your social media feed. The website is professional and the imagery illustrates an Australian coastal region, or chic inner-CBD scene.
The brand name indicates this exclusive fashion retailer is based in Melbourne, Sydney, Adelaide, or an exclusive enclave such as Double Bay or Byron Bay.
The businesses have history, having...
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