How should a company deal with a scandal like the Coldplay kiss cam? Here’s what we learned
- Written by Ekant Veer, Professor, University of Canterbury
Tibrina Hobson/Getty ImagesWhen a scandal goes viral – as it recently did for the former chief executive of IT company Astronomer at a Coldplay concert – companies face nuanced challenges in a new era of crisis communication.
The clip of Andy Byron embracing his colleague Kristin Cabot generated millions of views within minutes. It drew...
