‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study
- Written by Arvid O. I. Hoffmann, Professor of Marketing, University of Adelaide
Sumup/Unsplash“Would you like to donate $2 to charity today?”
If you have been Christmas shopping this season, you probably heard this question — and potentially felt pressured to donate money in the midst of a cost-of-living crisis.
More and more stores now ask customers to donate money at the checkout. This is a practice called...
Read more: ‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study
