The Bulletin


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Trademarks that will never be used can be ‘bad faith’ business – a UK case has lessons for NZ and Australia

  • Written by Rob Batty, Associate Professor, Law School, University of Auckland, Waipapa Taumata Rau

According to New Zealand’s Trademarks Register, the name Red Bull has been registered for everything from “varnishes” to “sausage machines”. And, of course, energy drinks.

All have been registered by the maker of the eponymous energy drink, but this doesn’t necessarily mean Red Bull will be branching out into...

Read more: Trademarks that will never be used can be ‘bad faith’ business – a UK case has lessons for NZ and...