Social media has supercharged real estate marketing – and made it cheaper. But it also brings risks
- Written by Piyush Tiwari, Professor of Property, The University of Melbourne
Canva, Wikimedia, The Conversation, CC BY-NCWhether using newspaper or television ads, posters or signposts on the front lawn, the mechanism for selling a home has been the same for many decades: broadcast the message to the crowd and hope the right person finds it.
Even the rise of modern online listing platforms, such as Domain and...
