What happens when companies remove expiry dates on gift cards?
- Written by Saurav Dutta, Head of School at the School of Accounting, Curtin University
giftcardsWikimedia, CC BYFrom April 1 onwards, new Woolworths gift cards will no longer have an expiry date, and all gift cards sold in New South Wales will have a three-year minimum expiry date. But these policies aren’t a clear win for either consumers or retailers.
Consumers will get more flexibility from the elimination of expiry dates,...
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