What's really driving the future of retail?
- Written by Jason Pallant, Lecturer of Marketing, Swinburne University of Technology
What is the future of retail?ShutterstockMany predictions about the “future of retailing” have been made. These range from the supposed dominance of certain technologies, to increased use of data and analytics, the rising need for personalisation and customisation, and the transformation of physical spaces.
The challenge with specific...
