Apple, the $1 trillion company searching for its soul
- Written by Thomas Clarke, Professor, UTS Business, University of Technology Sydney
Apple has become the first American company to reach US$1 trillion in market capitalisation – US$1,000,000,000,000 in stockmarket value. Behind this glittering success, however, lies a series of unresolved ethical dilemmas.
The approaches of Apple and the other giant US platform technology companies (Google, Facebook, Amazon) to corporate...
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