Why plastic bag bans triggered such a huge reaction
- Written by Gary Mortimer, Associate Professor in Marketing and International Business, Queensland University of Technology
Woolworths’ and Coles’ bans on plastic bags have been applauded by environmental groups, but were reportedly met with abuse and assault and claims of profiteering. Even comedians saw value in the theatre of the bag ban.
This reaction is due to supermarkets breaching their “psychological contract” with customers. When...
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