When even winning is losing. The surprising cost of defeating Philip Morris over plain packaging
- Written by Pat Ranald, Research fellow, University of Sydney
Australia scored a victory over the tobacco giant Philip Morris in the High Court in 2012. The court held that Australia’s plain cigarette packaging laws were legal and did not constitute an unjust confiscation of trademarks and intellectual property. Philip Morris had to pay all of Australia’s costs.
If it had been an Australian...
