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Australia's new vaccination campaign is another wasted opportunity

  • Written by Lauren Gurrieri, Senior Lecturer in Marketing, RMIT University
Australia's new vaccination campaign is another wasted opportunityAustralia's new 'Arm Yourself' COVID-19 vaccination campaign advertisement. Department of Health/Youtube

The Australian government’s new national vaccination advertisements have been described as exciting as a bowl of leftover cereal, with all the urgency of a stubbed toe. “It will be very difficult for Shaun Micallef to send this ad...

Read more: Australia's new vaccination campaign is another wasted opportunity

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