What our negative comments and consumer gripes on social media reveal about us
- Written by Angela R. Dobele, Associate professor, RMIT University
ShutterstockA supermarket starts stocking hot-cross buns straight after Christmas. A cling-wrap brand shifts its serrated cutter bar from the base of the box to inside the lid. The maker of M&M’s chocolates changes its marketing. Each time people take to social media to complain.
Why do people get so angry about things that seem so...
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