The Bulletin
Business Growth
.

Business Reports

Snap and Integral Ad Science Partner

  • Written by Joanna Lin



Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in an effort to further reduce the risk of negative exposure for brands. IAS also joins the Snapchat Brand Safety Coalition, a group that will regularly convene to discuss Snap policies and approach, as well as industry best practices.

Given today's climate and heightened focus on brand safety, Snap and IAS are committed to providing solutions that enable brands to manage their reputation at scale. IAS has completed an initial in-depth review of Snapchat advertising offerings and processes and determined they are proactively mitigating advertiser risk.

Snapchat includes user-generated content that is produced and published in real-time. The platform's existing unique design helps minimize negative or unsavory adjacencies, and we look forward to working with the company to determine best practices to further help brands protect their reputation.

Understanding these complexities, Snap selected IAS to consult on their brand safety models to ensure the efforts they are undertaking are in line with industry best practices. As the leading independent MRC-accredited brand safety solution in the market, IAS was a natural choice to provide recommendations on measuring brand safety for in-app environments so that advertisers and brands can control their reputation. By bringing companies like IAS into the process, Snap's approach will mitigate risk for brands while getting ahead of the curve of content management complexities.

"IAS commends Snap on taking a proactive approach and partnering with 3rd party measurement companies to protect brand image for their advertisers. Upon review of their unique user design and experience, internal processes, and protocols related to brand safety, IAS is confident that Snap is taking the right steps to mitigate brand risk for their advertisers," said David Hahn, Chief Product Officer, at Integral Ad Science.

Additionally, given IAS media quality measurement capabilities beyond brand safety, Snap is pursuing a long-term partnership with IAS.

https://integralads.com/

The Bulletin Magazine

Useful Guide to Choosing the Perfect Birthday Gift

For many people, buying birthday gifts is super stressful because they have no idea where to start their search, especially if their recipient alr...

NewsServices.com - avatar NewsServices.com

How To Personalise Your SoundCloud Banner For Free In Minutes Using Adobe

Soundcloud is a platform that lets audio artists and musicians share their music. It also helps them track the demographics of their listeners.For a...

The Bulletin - avatar The Bulletin

"From Dust to Shine: Transforming Your Space with Ride-On Sweepers"

Maintenance of a space should be done in every environment, whether it is a commercial complex, an industrial warehouse, or even an expansive parkin...

The Bulletin - avatar The Bulletin