The workshop for autistic children and their parents is part of FWD’s social inclusion initiative and provides participants with a space to enjoy quality timeHONG KONG SAR - Media OutReach - 16 January 2023 - FWD Hong Kong ("FWD") collaborated with LoveXpress, a local charity organisation, to hold a #LiveBoundless scented candle workshop for autistic children and their parents in late December 2022.
The workshop aimed to encourage creativity and collaboration while enriching the community with love and care, bringing FWD's brand promise, 'Celebrate living', to life. As a continuation of FWD's exclusive #LiveBoundless campaign, the handmade scented candle collection was created to encourage people to enjoy the special moments in life through pleasant scents, while the relaxing nature of each candle symbolises the comprehensive protection that FWD is committed to providing for the community. An online #LiveBoundless personality test concluded in 2022 and, as a gift, for every participant that took part FWD will donate HK$5 donation to LoveXpress. Together with an internal donation, a total of HK$30,000 will be donated to support the organisation in promoting Community Care and social inclusion.
The #LiveBoundless scented candle workshop was led by Ms Kai Lai Poon, the Founder of LoveXpress, and celebrity Grace Chan, along with a professional team from BeCandle, a local fragrance brand. Participants used their creativity to draw personalised patterns on candle holders and mix their favourite fragrance oil blends to create their own unique scented candles. The #LiveBoundless scented candles collection is inspired by FWD's five core values: the 'Friend' candle showcased in the workshop represents the brand's commitment to 'caring' about customers and the community, offering access to a wide range of protection products that support them to enjoy the special moments in life.
Paul Tse, Chief Marketing and Digital Officer, FWD Hong Kong and Macau, said: "At FWD, we're committed to serving the community and creating positive changes. Through our meaningful collaboration with LoveXpress, we offered an opportunity for families with autism to explore their passions. FWD is dedicated to promoting social inclusion and the importance of wellbeing and health. Through our participation in charitable programmes, we'll continue to support community members in need, unleashing their potential and building their confidence, allowing them to live life to the fullest."
Ms Kai Lai Poon, the founder of LoveXpress, said: "Families with autism had fewer opportunities to take part in activities outside the home due to the pandemic. Being able to physically interact with people is an important part of children's learning and development. With that, we're grateful for FWD's support and for organising this scented candle workshop, which allowed autistic children and families to interact, create and collaborate in person. It brought a positive impact to the personal development and growth of children with special needs, while also allowing their families to feel love and support from their community. Our shared value of social inclusion brought us together and we're pleased to join hands with FWD in building a harmonious and caring community."
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About FWD Hong Kong & Macau
FWD Hong Kong & Macau are part of the FWD Group, a Pan-Asian life insurance business with approximately 10 million customers across ten markets, including some of the fastest-growing insurance markets in the world.
It offers life and medical insurance, employee benefits, and financial planning. FWD Macau provides a suite of life and medical insurance.
FWD is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.
For more information about FWD Hong Kong & Macau, please visit WWW.FWD.COM.HK and WWW.FWD.COM.MO.
LoveXpress Foundation Limited is a charitable organisation formed in 2015 (Charity file number: 91/13813).
The organisation aim at nurturing love and integration of individuals with autism in our society by co-creating a platform with partners from different sectors of the community, integrating their skills and resources, and together, create synergy to empower the autistic community.