Royal Commission for AlUla celebrates International Day of the Arabian Leopard with new 'Leap of Hope' Campaign to strengthen global awareness and action to conserve critically endangered Big Cat species
- Written by PR Newswire
- Highlights of International Arabian Leopard Day 2024 include campaign film and launch of immersive gaming experience on Roblox and Decentraland online platforms
- 'Leap of Hope' campaign symbolic of Arabian Leopard's athletic ability to catch prey in the wild, with a 'leap' also the collective noun for a group of leopards
AlUla, Saudi Arabia, Feb....
