Behavioural research by Xero uncovers barriers to small business technology adoption
- Written by PR Newswire
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Anxiety over short-term risks of change, overconfidence in the safety of the status quo, and choice paralysis are the most common behavioural barriers to small businesses taking up new business technologies
WELLINGTON, New Zealand, Nov. 16, 2021 /PRNewswire/ -- Simple changes in habits and process could prove more effective than costly...